Questions About 207 Marketing, Answered

The subscription model aligns our incentives with yours. We are not paid once and done, we are paid as long as your site performs and you remain a client. That means we have a real reason to keep your site current, optimized, and running well every month. It also means you never face a large upfront build cost, and you are never stuck managing your own website.

We are transparent about this before you sign up. Cancellation terms and site ownership details are discussed during the free mockup conversation. We want you to feel informed, not trapped.

Yes. You can upgrade to a higher tier at any time. The monthly fee adjusts from that point forward.

Hosting, SSL, security monitoring, performance maintenance, unlimited content updates, and all services listed in your plan tier. No hidden add-on fees.

Most Launch Page and Growth Site projects launch two to four weeks after kickoff, depending on content readiness. Authority and Enterprise projects typically take four to six weeks. We give you a realistic timeline at the start.

We handle the structure and copywriting direction. The more you can tell us about your business, your services, and your customers, the better, but we do not require you to write your own website copy.

No. We design based on your business, your industry, and your market. The free mockup is custom, not a template with your logo swapped in.

Yes. If you have a current site that is underperforming, we can assess it and recommend whether a redesign or rebuild is the right path.

Local SEO improves your visibility in Google searches with geographic intent, such as "electrician Sanford ME," "flooring store York County," or "pool installation near me." It affects your ranking in the regular search results and in the Google Maps pack. Good local SEO brings more of the right buyers to your site.

Local SEO typically produces visible improvements in 60 to 90 days for lower-competition searches. More competitive markets or categories may take longer. We track progress and report on it monthly in our Authority tier.

Basic SEO structure is included in the Launch Page tier. Local SEO optimization is included in the Growth Site tier. Local plus AI search optimization, keyword and competitor tracking are included in the Authority tier.

AI search optimization, also called AEO (answer engine optimization) or GEO (generative engine optimization), is the practice of structuring your website content and technical setup so that AI-powered tools like ChatGPT, Google AI Overviews, and Perplexity can understand your business and recommend it when buyers ask relevant questions. It is a new but growing channel for buyer discovery.

Not immediately, but increasingly over time. A growing share of buyer research now begins with a conversational AI query rather than a traditional search. Businesses that invest in AI search readiness now will be ahead of the shift by the time it becomes mainstream. Our Authority tier includes both traditional local SEO and AI search optimization in one plan.

Local service businesses with clear specialties see strong early results, because AI tools can answer very specific "who does X in Y area" questions and your business can be the answer if it is structured correctly. Contractors, specialty retailers, medical and professional services, and hospitality businesses are all good candidates.